“Earning this distinction from two top travel entities is a clear indication that our strategy for the development of St. Kitts’ destination experience is working,” said Senator Ricky Skerritt, Minister of Tourism & International Transport. “We have been making significant strides forward in terms of new developments while ensuring that our natural assets, rich heritage and authentic local culture remain intact and protected. This welcome publicity from AOL Travel and British Airways is only the beginning of the rewards that our efforts will bring to the island and people of St. Kitts & Nevis”
British Airways revealed its list of top ten destinations for 2011 in a December 2010 press release which ranked St Kitts with Marrakech, San Diego and New York as its highest projected growth destinations for the next year. The airline launched weekly service to St. Kitts from London (Gatwick) in January 2009, which was subsequently increased to twice weekly in March 2010. British Airways was also named St. Kitts’ Tourism Partner of the Year in the island’s 10th Annual Tourism Awards in October 2010.
An article appearing on January 10, 2011 on AOL Travel subsequently listed St. Kitts on its list of top destinations for 2011. Mentioning the lush rainforests, history, beach bars, excellent diving and hiking, it also notes the plantation inns mixed with value lodging and new developments underway. AOl Travel is a top web property with content and advertising reaching more than 90 percent of all the web's travelers. Total readership is estimated at more than 2 million Unique Monthly Viewers (UMV).